14. Pricing and online dissemination channels (II)

Introductory description

Goalto introduce the principles of measures plan preparation and net creation. 

Objectives:

  • To identify measures plan, be able to create a net on the base of rules for dissemination channel choice and forecast the effects.

Expected learning outcomes and skills:

  • Ability to create a net on the base of rules for dissemination channel choice and forecasting the effect.

Duration of topic studying: 7 academic hours – 2 of them are allocated to the study of the module (theoretical classes), 1 academic hour – practice classes and 4 academic hours – self-study

Key words:

„Bounce rate “– represents the proportion of visitors who enter the site and then leave ("bounce") at the end of the first page to compare with the total number of the website users.