8. E-marketing strategies (Part II)

Introductory description

Goal – to introduce the process of e-marketing strategy development and the strategies. 

Objectives:

  • To analyse the process of e-marketing strategy formation.
  • To identify and present e-marketing strategies.

Expected learning outcomes and skills:

  • To be able to conduct and apply the process of e-marketing strategy formation.
  • To define e-marketing strategy suitability, to delineate differences between strategies

Duration of topic studying: academic hours – 2 of them are allocated to the study of the module (theoretical classes), 1 academic hour – practice classes and 4 academic hours – self-study.

Key words:

E-marketing strategy– it is functional strategy associated with e-marketing mix elements such as product formation, pricing, promotion and distribution.