Topic outline

• WELCOME TO ELECTRONIC MARKETING
  
  

  WELCOME TO ELECTRONIC MARKETING

  

  Prepared by Valdas Kazlauskas

  Vilnius School of Technologies, Business and Agriculture 

  • News forum
  • Introduction to the course Page
  • Glossary
• Guidelines for Research Paper
  
  

  Guidelines for Research Paper

  
• Topic 1. The development of ICT and their impact on business (Part I)
  
  

  Topic 1. The development of ICT and their impact on business (Part I)

  • 1. The development of information and communication technologies and their impact on business (I) Book
  • Test Questions 1 (self-check) Quiz
  • Self-examination test (1) Quiz
  • Watch and learn!

  • E-Marketing (by Daniel Cuartas) URL
  • What is Internet Marketing? (by Rapid Learning Life) URL
  • Online Marketing vs Traditional Marketing (by Comnez Comnez) URL
  • Introduction to Marketing (by Study.com) URL
  • Digital Marketing Trends Of 2015 (by Hoppin Online Marketing) URL
• Topic 2. The development of ICT and their impact on business (Part II)
  
  

  Topic 2. The development of ICT and their impact on business (Part II)

  • 2. The development of information and communication technologies and their impact on business (II) Book
  • Test questions 2 (self-check) Quiz
  • Self-examination test (2) Quiz
  • Watch and learn!

  • Market Sensing: Consumer Behavior Influences (by Karen Gore) URL
  • Decision Making Process: How Consumers Make Buying Decision? (by Kamil Ali) URL
  • Pros and Cons of Email Marketing (by OurVentura.com) URL
• Topic 3. Impact of Internet and basic marketing concepts (Part I)
  
  

  Topic 3. Impact of Internet and basic marketing concepts (Part I)

  • 3. Internet impact on traditional marketing, basic marketing concepts (I) Book
  • Test questions 3 (self-check) Quiz
  • Self-examination test (3) Quiz
  • Watch and learn!

  • What is internet marketing ? - Get answers to all your internet marketing questions URL
  • Email Marketing by Elite Email URL
  • How Does The Internet Work? URL
• Topic 4. Impact of Internet and basic marketing concepts (Part II)
  
  

  Topic 4. Impact of Internet and basic marketing concepts (Part II)

  • 4. Internet impact on traditional marketing, basic marketing concepts (Part II) Book
  • Test questions 4 (self-check) Quiz
  • Self-examination test (4) Quiz
  • Watch and learn!

  • What Is Internet Marketing - How Does Internet Marketing Work URL
  • What the Internet is Doing to Our Brains URL
  • What is Email Marketing? You'll know in 1 minute 25 secs URL
  • Digital Marketing Trends Of 2015 URL
• Topic 5. Concept of e-marketing
  
  

  Topic 5. Concept of e-marketing

  • 5. Concept of e-marketing Book
  • Test questions 5 (self-check) Quiz
  • Self-examination test (5) Quiz
  • Watch and learn!

  • Internet Marketing Fundamentals - Website Characteristics URL
  • Internet Marketing - Campaign Characteristics URL
  • Technology Impact on Internet Marketing URL
  • Cross Price Elasticity of Demand and its Determinants URL
• Topic 6. Online marketing objectives and functions
  
  

  Topic 6. Online marketing objectives and functions

  • 6. Online marketing objectives and functions Book
  • Test questions 6 (self-check) Quiz
  • Self-examination test (6) Quiz
  • Watch and learn!

  • Why is Online Reputation Management Important? | Interactive Advertising URL
  • 22 Internet Marketing Tips You Should Already know URL
  • WHTL – the leader of Ecommerce Solutions, Mobile Apps, SEO and Online Marketing services URL
  • SEO | Internet Marketing | Social Media | Craigslist | Virtual Work Staff, LLC URL
• Topic 7. E-marketing strategies (Part I)
  
  

  Topic 7. E-marketing strategies (Part I)

  • 7. E-marketing strategies (Part I) Book
  • Test questions 7 (self-check) Quiz
  • Self-examination test (7) Quiz
  • Watch and learn!

  • Group E Market Segmentation URL
  • Market Segmentation for Sport Participation URL
  • Market Segmentation Introduction URL
  • Marketing segmentation.. URL
• Topic 8. E-marketing strategies (Part II)
  
  

  Topic 8. E-marketing strategies (Part II)

  • 8. E-marketing strategies (Part II) Book
  • Test questions 8 (self-check) Quiz
  • Self-examination test (8) Quiz
  • Watch and learn!

  • Online Marketing Strategy URL
  • Online Marketing Strategies for Small Business URL
  • Devising Your Online Marketing Plan URL
  • Internet Marketing Strategies - 4 Ways to Help Grow Your Business Online URL
  • Email Marketing Strategy | Email Marketing Best Practices | Part 1 URL
  • 2 Must-Have Types of Marketing Strategies for Maximum Profit and Success URL
• Topic 9. Websites (Part I)
  
  

  Topic 9. Websites (Part I)

  • 9. Websites (Part I) Book
  • Test questions 9 (self-check) Quiz
  • Self-examination test (9) Quiz
  • Watch and learn!

  • Modern Web Design Examples URL
  • Examples of Affiliate Marketing Websites | Affilorama Introduction | Lesson 3 URL
  • 10 Responsive web design examples in action URL
• Topic 10. Websites (Part II)
  
  

  Topic 10. Websites (Part II)

  • 10. Websites (II) Book
  • Test questions 10 (self-check) Quiz
  • Self-examination test (10) Quiz
  • Watch and learn!

  • How to create a Classified website like OLX/Quikr FREE URL
  • Make a Website Step by Step URL
  • How To Build a Website in WordPress - 2015 URL
• Topic 11. Advertising and other means of communication on the Internet (Part I)
  
  

  Topic 11. Advertising and other means of communication on the Internet (Part I)

  • 11. Advertising and other means of communication on the Internet (I) Book
  • Test questions 11 (self-check) Quiz
  • Self-examination test (11) Quiz
  • Watch and learn!

  • How the Internet Is Changing Advertising URL
  • Free Local Internet Advertising Tips URL
  • 11 Types of Advertising URL
  • Online Communication URL
  • Losing Touch: A Problem With Online Communication URL
  • Online Video: An effective Marketing & Communication Tool URL
  • The Most Effective Advertising May Be When Consumers Least Expect It URL
  • Online Advertisement The Most Lucrative Way Of Reaching Customers URL
  • Get More Customers Online with ReachSearch URL
• Topic 12. Advertisement and other means of communication on the Internet (Part II)
  
  

  Topic 12. Advertisement and other means of communication on the Internet (Part II)

  • 12. Advertisement and other means of communication on the Internet (II) Book
  • Test questions 12 (self-check) Quiz
  • Self-examination test (12) Quiz
  • Watch and learn!

  • Explainer | What is Viral Marketing? URL
  • What is Viral Marketing? URL
  • Pianotrappan - rolighetsteorin.se URL
  • 10 Epic Viral Marketing Videos URL
• Topic 13. Pricing and placing channels on the Internet (Part I)
  
  

  Topic 13. Pricing and placing channels on the Internet (Part I)

  • 13. Pricing and placing channels on the Internet (I) Book
  • Test questions 13 (self-check) Quiz
  • Watch and learn!

  • How to budget internet marketing campaign URL
• Topic 14. Pricing and online dissemination channels (Part II)
  
  

  Topic 14. Pricing and online dissemination channels (Part II)

  • 14. Pricing and online dissemination channels (II) Book
  • Test questions 14 (self-check) Quiz
  • Self-examination test (13) Quiz
  • Watch and learn!

  • Engagement Principles for Interactive Communication URL
  • Vision Presenter - Interactive Communication System URL
  • Communication of Yesterday, Today & Tomorrow (BB1403) URL
  • The evolution of communication animation - Rounds URL
• Topic 15. Evaluating the effectiveness of e-marketing mix
  
  

  Topic 15. Evaluating the effectiveness of e-marketing mix

  • 15. Evaluating the effectiveness of e-marketing mix Book
  • Test questions 15 (self-check) Quiz
  • Self-examination test (14) Quiz
  • Watch and learn!

  • How To Promote Your Products Online URL
  • How to Sell a Product URL
  • Don't Create an Online Store Until You See This! URL
  • Setup an online store in 6 steps URL
  • Best Online Business Ideas | Online Business Ideas For Anyone URL
• Topic 16. Internet Marketing Plan
  
  

  Topic 16. Internet Marketing Plan

  • 16. Internet Marketing Plan Book
  • Test questions 16 (self-check) Quiz
  • Watch and learn!

  • Internet Marketing Strategies - 4 Ways to Help Grow Your Business Online URL
  • Internet Marketing Plan for Contractors & Home Service Businesses URL
  • Travel Agecy Internet Marketing Plan - Effective Internet Marketing Plan for Travel Agency URL
  • Your 2014 Internet Marketing Planor Travel Agency URL
  • Internet marketing plan: 4 elements of an internet marketing plan URL
  • Marketing Planning Process URL
• References
  
  

  References

  • References Page
• Evaluation tests
  
  

  Evaluation tests